The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
- Describe the product you selected in terms of the four utilities of customer value.
- Identify the product’s target market at home and in your stated foreign market.
- Indicate the competition of the product category in both home and foreign markets.
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