Week 1
DQ 1: Role of Marketing Function
DQ 2: Products and Services
Week 2
DQ 1: Product Life Cycle
DQ 2: Product Usage Categories
Week 3
DQ 1: Customer Relationship Management
DQ 2: Demographics and Trends
Week 4
DQ 1: Functions of Marketing Management
DQ 2: Marketing Plan
Week 5
DQ 1: Corporate Social Responsibility
DQ 2: Marketing Ethics and Children
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